ANTI partnered with Helix Group to develop a strategic communication and personal brand workshop framework for athletes.

The project was designed to help athletes build, protect and leverage their influence, with a focus on reputation, media awareness, social media responsibility and long-term career sustainability.

The final presentation positioned Helix as a forward-thinking athlete management organisation, offering a practical education program that supports athletes beyond performance.

The workshop framework included core themes, delivery options, athlete outcomes, organisational benefits and future opportunities to expand the program across teams and sporting codes.