ABOUT ANTI
OUR STORY
ANTI was created in response to a saturated industry where noise often outweighs real results. We take a different approach, prioritising strategy, honesty and measurable outcomes.
Our focus is simple: clear thinking, considered creative and work that delivers.
No jargon, no excess. Just marketing done with purpose.
ANTI exists to help brands grow with intention.
Tella brings extensive experience across marketing and communications, working with brands locally, nationally and internationally. Her background spans hospitality, property, construction, fashion, beauty, fitness, wellness, tourism and government.
With a foundation in creative disciplines and years of hands-on industry experience, Tella brings a considered, strategic approach to brand growth. Her work sits at the intersection of strategy, creativity and commercial outcomes, with a strong focus on content that feels intentional, relevant and effective.
Experience both in front of and behind the camera informs ANTI’s approach to creative direction, allowing ideas to translate seamlessly from concept to execution.
Tella Wise
Founder + Creative Director
OUR VALUES
TRANSPARENCY
Clear communication, honest relationships and no unnecessary complexity. We value openness at every stage of the process.
INNOVATION
The digital landscape evolves constantly. We adapt quickly, think strategically and build solutions that stay relevant.
QUALITY
Considered work, delivered with care. We focus on consistency, detail and outcomes that meet a high standard.
