ANTI partnered with Graze Affair to develop the creative direction and strategic framework for an upcoming content shoot. Our work focused on shaping a clear visual and conceptual foundation ahead of production, ensuring the brand’s content feels cohesive, elevated and intentional across all platforms.

The scope included the development of a detailed content brief, creative concepts, moodboards, shoot timelines, prop lists and final creative notes. This pre-production phase was designed to guide the shoot with clarity and confidence, aligning every creative decision with the brand’s identity and long-term content goals, setting the stage for a considered and high-quality visual rollout.