ANTI partnered with Century Scaffolding to develop a clearer marketing foundation and stronger digital presence for the Adelaide market.

The strategy focused on positioning Century as a fast, reliable and relationship-led scaffolding partner, with a clear focus on builders, trades, homeowners and repeat-work maintenance projects. The work identified opportunities across brand positioning, website improvements, Google visibility, social media, trust-building and lead generation.

Alongside the strategy, ANTI developed a branded Canva suite to support Century’s social media rollout, with messaging focused on speed, reliability, compliance, local service and practical scaffold support.

We also created and supported the social media and marketing content calendar, building a consistent posting rhythm across Instagram and Facebook with content pillars including proof, process, people and point of view.