Australian Listed ETFs partnered with ANTI to refresh their brand as the business transitioned from a consultancy model to a broader financial education platform. The shift required a more versatile and authoritative identity that could support content, education programs and the founder’s growing public presence.

ANTI delivered a refined, professional brand refresh including an updated logo, typography system and collateral suite designed for both digital and print use. This was supported by a clear brand strategy that articulated positioning, tone and audience pathways. The new identity gives Australian Listed ETFs the flexibility and credibility needed to scale their offering and build a strong, recognised presence within Australia’s finance education landscape.