Alchemy Road Bar partnered with ANTI to create a distinct visual direction that reflected the brand’s modern approach to dining and drinks. Set against the stunning backdrop of Al Ru Farm, the project was built to showcase the bar’s creativity and character through bold, authentic storytelling.

Over a two-month planning period, ANTI led a one-day production involving three creative teams, a live wedding unfolding mid-schedule, and a pop-up activation in collaboration with Lost Phoenix Spirits. The large-scale shoot combined talent coordination, strategic product placement, and multi-purpose content capture, resulting in a rich visual library for web, digital, and campaign use.

The final outcome delivered a strong and cohesive visual identity that feels both premium and down-to-earth — the perfect reflection of the Alchemy Road experience.